Facebook Goes Meta: Twitter, CEO Jack Dorsey, Others Take Jibes at Rebranding

Facebook’s Meta Rebranding Leads to Rise in Share Value of Another Firm


A Canadian company has been seeing a surge in its stock value over the past few days. Surprisingly, it has Facebook to thank for its recent fortune. Canada’s Meta Material was at the receiving end of some name-related confusion as many rushed to invest in the retail trader after Facebook rebranded itself to Meta. Investors seemingly mistook the stocks of the Nova Scotia-based Meta Materials for the shares of the social media giant. As a result, just hours after Facebook announced it would be called Meta, Meta Materials gained 26 percent in after-hours trading.

Facebook last week announced that it was changing its corporate name to Meta. The rebrand was made with the intent to collect its brands under Meta Platforms, with the idea of being “metaverse first.”

According to a report by CBC, the trading session saw an exchange of over 12 million shares in the Canadian company. This, the report added, is more than twice the usual daily volume. The company’s website describes its technology that enables special functions such as “transparently blocking a specific colour of light, or invisibly heating a window in a car.”

While Meta Materials functions with the ticker symbol MMAT, Facebook’s Meta Platforms, beginning December 1, 2021, will operate with the ticker symbol MVRS.

Interestingly, on Thursday, George Palikaras, Founder and CEO of Meta Material, welcomed Facebook to the “metaverse” post the rebranding. Tweeting on the occasion, Palikaras said, “On behalf of Meta Material, I would like to cordially welcome Facebook to the metaverse.”

This, however, is not the first time a smaller firm has benefited from such cases of mistaken identity. As per CBC, in 2013, when the micro-blogging site Twitter announced plans to go public, a dormant electronics retailer called Tweeter Home Entertainment Group saw a spike of 1,400 percent in its share.

Meanwhile, Palikaras shared another connection to Facebook by stating that the company would feature in an upcoming online talk alongside Facebook’s virtual reality (VR) division and other companies.